The hands-on approach
When producers called to ask the new Chicago Cubs owners to participate in "Undercover Boss," the CBS reality show in which CEOs pose incognito as rank-and-file employees in order to get an unvarnished, behind-the-scenes look at their businesses, the joke among the Ricketts family was that Tom couldn't do it....
Ricketts' attitude is a big part of what endeared the family to Cubs fans from the start. These weren't some corporate wonks but rather real people, Cubs fans themselves. It comes through on the show, Carlson said, when Todd fulfills a secret wish of operating the scoreboard during a game.
"It happened to be a game they won and he got to raise the 'W' flag," Carlson said. "We caught him singing during the seventh-inning stretch and you could tell he lost himself in the moment and was a kid again, a fan having a great moment."
Full story: ESPN